DIGITAL MARKETING
  • DIGITAL MARKETING
Approach
1. Creat a hook idea ”The biggest recycled paper lantern in Vietnam” to build an unique and appealing theme to grab target audience’s awareness. 2. Engage target audience with contests, daily posts and giveaways.
Results
Over 500,000 reach Over 200,000 engagement Around 1,000 participants in offline event Around 500 customers joined in discussion with OCB’s consultant staff. Became Top 3 Most Followed Bank